EXPERIENCE
Learning Program Designer September 2022 – Present
Ulta Beauty Inc. - Bolingbrook, Illinois
Conducted needs analysis and learning assessments to identify performance gaps and define measurable learning objectives, ensuring alignment with organizational goals.
Designed and developed learning solutions across various formats, including e-learning, blended learning, and instructor-led training (ILT), leveraging ADDIE and other evidence-based instructional design models.
Created behavior-based and performance-driven learner-centered experiences, integrating multimedia elements such as videos, audio, and interactive activities to enhance engagement and knowledge retention.
Partnered with cross-functional subject matter experts (SMEs) to develop relevant content, incorporating real-world scenarios and performance support tools.
Developed data-driven assessment tools and surveys to gather learner feedback, ensuring continuous program improvement and optimization.
Created programs to promote leadership development and performance & employee growth, including the Ulta Beauty Competencies, Emotional Intelligence, and other scenario-based training.
Managed LMS content, including course uploads, user records, and tracked learner progress, ensuring seamless course delivery and reporting.
Led the User Interface Design and System Training efforts for the rollout of a new learning management system (LMS), ensuring smooth adoption and maximizing system effectiveness.
Evaluated and updated existing programs based on learner analytics and evolving organizational and industry needs, continuously ensuring relevance and improvement.
Average course rating of 4.6/5 from over 400,000 learner evaluations, reflecting high user satisfaction and program effectiveness.
Instructional Designer March 2020 – September 2022
Ulta Beauty Inc. - Bolingbrook, Illinois
Designed and developed e-learning modules, leveraging Articulate Storyline 360 and other tools, to deliver training on key business processes, leadership development, and operational procedures.
Supported the development of a comprehensive electronic onboarding program for store management, improving training efficiency and consistency.
Standardized and documented the instructional design process across the department, ensuring consistency, quality, and alignment with corporate training goals.
Created a microlearning video library focused on Diversity, Equity, and Inclusion (DEI), providing bite-sized learning on critical topics to improve cultural competence across the organization.
Implemented automated workflows using Monday.com to streamline intake processes and workforce planning, resulting in improved project tracking and communication.
Collaborated with stakeholders to define clear training needs and developed learning objectives based on both organizational needs and learner capabilities.
Evaluated and improved learning materials using learner feedback and performance data, ensuring that training content remained effective and aligned with evolving business priorities.
Documentation Specialist January 2017 – March 2020
Ulta Beauty Inc. - Bolingbrook, Illinois
Created and designed branded learning materials, training documentation, and interactive job aids to facilitate effective learning experiences.
Developed and maintained training resources for new hires, including comprehensive manuals, job aids, and video tutorials.
Designed training-related visuals, including infographics, logos, and graphics, to enhance learning materials and make content more accessible and visually appealing.
Built and managed interactive toolkits for employees to support self-directed learning, improving job performance and reducing the need for supervisory intervention.
Training Coordinator January 2012 – January 2017
Ulta Beauty Inc. - Bolingbrook, Illinois
Developed and maintained visually compelling documents and training materials to support operational processes, in-store events, HR policies, and brand education initiatives.
Designed and produced graphics, documents, and presentations for the new store opening process, ensuring clarity and consistency for General Managers (GMs) and other stakeholders.
Coordinated logistics for delivering training materials to General Managers before they gained access to new store locations, ensuring timely and efficient distribution.
Led conference calls with District Managers, Market Trainers, and General Managers, providing detailed graphic and document-based resources to guide training processes for Soft and Grand Openings.
Collaborated with cross-functional teams to create and maintain branded materials, ensuring alignment with company guidelines and visual identity.
Utilized graphic design software to create high-quality visual content, including documents, infographics, and digital assets to enhance training and operational efficiency.
Enhanced communication through clear and effective visual storytelling, elevating the customer experience and supporting employee engagement through engaging design assets.
EDUCATION
Bachelor of Arts in Instructional Design - April 2024
The University of Arizona Global Campus - Chandler, AZ
Instructional Design Certificate - November 2021
Association for Talent Development (ATD)
Associates of Arts and Science in Advertising, Graphic Design, and Illustration - May 2006
College of DuPage - Glen Ellyn, IL
AREAS OF EXPERTISE
Instructional Design
E-Learning Development
Learning Materials Design
Graphic Design
Document Design
Audio & Video Editing
Basic LMS Administration (Content, Records, and Learner Mgmt)
SOFTWARE PROFICIENCY
Articulate Storyline 360
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Microsoft Office
Learning Management System